{"id":263644,"date":"2024-01-29T10:11:31","date_gmt":"2024-01-29T09:11:31","guid":{"rendered":"https:\/\/www.compasshrg.com\/meet-the-team\/astrid-roerbye\/"},"modified":"2025-12-09T12:48:26","modified_gmt":"2025-12-09T11:48:26","slug":"astrid-roerbye","status":"publish","type":"team_member","link":"https:\/\/www.compasshrg.com\/da\/om-compass\/vores-eksperter\/astrid-roerbye\/","title":{"rendered":"Astrid R\u00f8rbye"},"content":{"rendered":"<p>Som Head of Marketing &amp; Strategic Projects hos <a href=\"https:\/\/www.compasshrg.com\/da\/\">Compass Human Resources Group<\/a> og vores partner, <a href=\"https:\/\/www.pphr.dk\/\">People &amp; Performance,<\/a> har jeg ansvaret for at udvikle og drive vores marketingstrategi med fokus p\u00e5 v\u00e6kst, synlighed og en stabil leadkanal, som er t\u00e6t forbundet med forretningens overordnede m\u00e5l.<\/p>\n<p>Jeg arbejder i krydsfeltet mellem marketing, forretningsudvikling og strategiske projekter, hvor jeg er med til at skabe struktur, retning og sammenh\u00e6ng p\u00e5 tv\u00e6rs af organisationen. For mig handler marketing ikke om opm\u00e6rksomhed for opm\u00e6rksomhedens skyld, men om at flytte forretningen, styrke relationer og underst\u00f8tte det arbejde, som konsulenterne udf\u00f8rer hver eneste dag.<\/p>\n<p>Det, der driver mig, er at udvikle forretning, skabe klarhed i det komplekse og oms\u00e6tte strategi til handling. Jeg trives med at bygge systemer, processer og retning, der g\u00f8r det lettere for andre at lykkes, og jeg ser marketing som et forretningsv\u00e6rkt\u00f8j og ikke bare en kommunikationsdisciplin.<\/p>\n<p>Min rolle afspejler ogs\u00e5 vores tilgang til marketing og strategi. Den er langsigtet, datadrevet og t\u00e6t forankret i forretningen med respekt for b\u00e5de mennesker, marked og relationer.<\/p>\n","protected":false},"featured_media":278417,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"team-country":[201],"team-industri":[],"class_list":["post-263644","team_member","type-team_member","status-publish","has-post-thumbnail","hentry","team-country-denmark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Astrid R\u00f8rbye - Compass HRG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.compasshrg.com\/da\/om-compass\/vores-eksperter\/astrid-roerbye\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astrid R\u00f8rbye - Compass HRG\" \/>\n<meta property=\"og:description\" content=\"Som Head of Marketing &amp; Strategic Projects hos Compass Human Resources Group og vores partner, People &amp; Performance, har jeg ansvaret for at udvikle og drive vores marketingstrategi med fokus p\u00e5 v\u00e6kst, synlighed og en stabil leadkanal, som er t\u00e6t forbundet med forretningens overordnede m\u00e5l. 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