{"id":252299,"date":"2023-05-24T08:58:35","date_gmt":"2023-05-24T06:58:35","guid":{"rendered":"https:\/\/www.compasshrg.com\/?page_id=252299"},"modified":"2026-03-26T09:46:03","modified_gmt":"2026-03-26T08:46:03","slug":"cmo","status":"publish","type":"page","link":"https:\/\/www.compasshrg.com\/fi\/toiminnot\/johtaja-rekrytointi\/cmo\/","title":{"rendered":"CMO eli markkinointijohtaja vastaa br\u00e4ndist\u00e4 ja markkinoinnista"},"content":{"rendered":"

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A great CMO leads your marketing to success<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ width_tablet=”100%” width_phone=”” width_last_edited=”on|phone” max_width=”2560px” max_width_tablet=”1920px” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|true” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||4rem||false|false” custom_padding_tablet=”|2rem||2rem|false|true” custom_padding_phone=”|1rem||1rem|false|true” animation_style=”slide” animation_direction=”right” custom_width_px=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”Lato||||||||” text_text_color=”#FFFFFF” text_font_size=”19px” text_line_height=”1.8em” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”|0px||0px|false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Sopivan ja kokeneen CMO:n l\u00f6yt\u00e4minen voi tehd\u00e4 suuren eron yrityksesi tulevaisuudelle. Katso, mit\u00e4 tulee etsi\u00e4 CMO:sta ja kuinka Compass voi auttaa sinua l\u00f6yt\u00e4m\u00e4\u00e4n juuri oikean henkil\u00f6n.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.compasshrg.com\/fi\/yhteydenotto\/” button_text=”OTA YHTEYTT\u00c4” button_alignment=”left” _builder_version=”4.20.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#1EAEE2″ button_border_width=”12px” button_border_color=”#1EAEE2″ button_border_radius=”3px” button_letter_spacing=”2px” button_font=”Lato|900||on|||||” button_icon=”E||divi||400″ button_icon_color=”#FFFFFF” custom_margin=”2rem||||false|false” animation_style=”slide” animation_direction=”right” button_text_color_hover=”#edbb5f” button_letter_spacing_hover=”1px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text + Image 1″ module_id=”text1″ module_class=”ds_section” _builder_version=”4.20.4″ _module_preset=”default” background_color=”rgba(155,155,155,0.1)” custom_margin=”1%||-1%||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”6%||6%||true|false” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][dsm_block_reveal_image src=”https:\/\/www.compasshrg.com\/wp-content\/uploads\/2023\/04\/CMO-for-Compass.webp” title_text=”CMO for Compass” block_reveal_animation=”rl” block_reveal_color=”#A5DFF3″ block_reveal_delay=”0.4″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|5%||5%|false|true” animation_style=”zoom” hover_transition_duration=”400ms” hover_transition_speed_curve=”linear” sticky_position=”bottom” sticky_limit_top=”section” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|30|30|100|0|-1|-1″ global_colors_info=”{}”][\/dsm_block_reveal_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” background_color=”#A5DFF3″ z_index=”-1″ max_width=”700px” custom_margin=”-358px|||-4rem|false|false” custom_padding=”10rem||10rem||true|false” animation_style=”zoom” hover_transition_speed_curve=”ease-in-out” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#1EAEE2″ header_2_font=”|700|||||||” header_2_text_color=”#1EAEE2″ header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”|900||on|||||” header_3_text_color=”#444444″ header_3_font_size=”13px” header_3_letter_spacing=”1px” header_3_line_height=”2em” custom_margin=”||0px||false|false” custom_padding=”||1rem||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Oikea CMO voi nopeuttaa yrityksesi kasvua<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#444444″ text_letter_spacing=”0.5px” text_line_height=”1.8em” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” custom_margin=”0px||||false|false” custom_padding=”0px|1rem|||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n

Mit\u00e4 tarkoittaa CMO?<\/h3>\n

CMO (Chief Marketing Officer) on suomeksi markkinointip\u00e4\u00e4llikk\u00f6. Markkinointip\u00e4\u00e4llikk\u00f6 valvoo yrityksen markkinointitoimintoja ja johtaa markkinointiosastoa.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#444444″ text_letter_spacing=”0.5px” text_line_height=”1.8em” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” custom_margin=”0px||||false|false” custom_padding=”0px|1rem|||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n

Mik\u00e4 on markkinointip\u00e4\u00e4llik\u00f6n rooli organisaatiossa?<\/h3>\n

Markkinointip\u00e4\u00e4llik\u00f6n teht\u00e4v\u00e4n\u00e4 on kehitt\u00e4\u00e4 ja toteuttaa markkinointistrategia, joka tukee organisaation tavoitteita, sek\u00e4 valvoa kaikkia markkinointitoimenpiteit\u00e4 varmistaakseen, ett\u00e4 ne ovat linjassa yrityksen vision ja tavoitteiden kanssa.<\/p>\n

Tyypillisesti markkinointip\u00e4\u00e4llikk\u00f6 tunnistaa kohdemarkkinat ja halutut asiakassegmentit, sek\u00e4 kehitt\u00e4\u00e4 markkinointikampanjoita, jotka tavoittavat valitut yleis\u00f6t tehokkaasti.<\/p>\n

Markkinointip\u00e4\u00e4llikk\u00f6 my\u00f6s hallinnoi organisaation br\u00e4ndi\u00e4, valvoo markkinatutkimuksia ja mittaa markkinointitoimenpiteiden tuottoa. On t\u00e4rke\u00e4\u00e4, ett\u00e4 markkinointip\u00e4\u00e4llikk\u00f6 tekee yhteisty\u00f6t\u00e4 muiden johtajien ja tiimien kanssa kaikkialla organisaatiossa, kuten myynnin, tuotekehityksen ja asiakaspalvelun kanssa. N\u00e4in voidaan varmistaa, ett\u00e4 yrityksen markkinointitoimenpiteet ovat linjassa liiketoiminnan tavoitteiden kanssa.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text + Image 1″ module_id=”text1″ module_class=”ds_section” _builder_version=”4.20.4″ _module_preset=”default” background_color=”rgba(155,155,155,0.1)” custom_margin=”1%||-1%||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”6%||6%||true|false” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#1EAEE2″ header_2_font=”|700|||||||” header_2_text_color=”#1EAEE2″ header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”|900||on|||||” header_3_text_color=”#444444″ header_3_font_size=”13px” header_3_letter_spacing=”1px” header_3_line_height=”2em” custom_margin=”||0px||false|false” custom_padding=”||1rem||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Milloin tarvitaan markkinointip\u00e4\u00e4llikk\u00f6\u00e4?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#444444″ text_letter_spacing=”0.5px” text_line_height=”1.8em” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” custom_margin=”0px||||false|false” custom_padding=”0px|1rem|||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n

Organisaatio tarvitsee tyypillisesti markkinointip\u00e4\u00e4llik\u00f6n, kun se katsoo markkinoinnin ja asiakkaiden ymm\u00e4rt\u00e4misen olevan yritykselle strategisesti eritt\u00e4in t\u00e4rkeit\u00e4. T\u00e4llaisia ajankohtia voivat olla uuden tuotteen lanseeraus, br\u00e4ndin uudistaminen ja uusille markkinoille tulo. My\u00f6s uuden markkinointiteknologian mukauttaminen saattaa edellytt\u00e4\u00e4 markkinointip\u00e4\u00e4llik\u00f6n strategista n\u00e4kemyst\u00e4.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#444444″ text_letter_spacing=”0.5px” text_line_height=”1.8em” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” custom_margin=”0px||||false|false” custom_padding=”0px|1rem|||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Millainen tausta markkinointip\u00e4\u00e4llik\u00f6ll\u00e4 tyypillisesti on?<\/h3>\n

Markkinointip\u00e4\u00e4llik\u00f6ll\u00e4 on yleens\u00e4 laaja kokemus markkinoinnista, mutta monilla heist\u00e4 on my\u00f6s enemm\u00e4n kokemusta datasta ja teknologiasta. Markkinointip\u00e4\u00e4llikk\u00f6 usein opiskell\u00fat markkinointia tai liiketoimintaa, mutta heid\u00e4n taustansa ovat vaihtelevia. Markkinointip\u00e4\u00e4llik\u00f6n roolissa tarvitaan strategista ajattelua, hyvi\u00e4 yhteisty\u00f6taitoja ja n\u00e4kemyst\u00e4 digitalisaatiosta.<\/p>\n

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G\u00f6ran Hernberg, Managing Director<\/a><\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”Lato|300|||||||” text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”Lato||||||||” header_font_size=”24px” header_2_font=”|700|||||||” header_2_font_size=”29px” header_3_font=”Lato|900||on|||||” header_3_text_color=”#1EAEE2″ header_3_font_size=”13px” header_3_letter_spacing=”1px” header_3_line_height=”2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0rem||||false|false” custom_margin_tablet=”0rem||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”0px||0.5rem||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Kuinka l\u00f6yt\u00e4\u00e4 teille oikea cmo?<\/h3>\n

REKRYTOIMME TEHOKKAASTI KOKEMUKSELLA<\/h2>\n

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Ty\u00f6markkinoilla on t\u00e4ll\u00e4 hetkell\u00e4 melko paljon kilpailua kokeneista johtajista. Tyypillisesti t\u00e4m\u00e4n tason johtajat l\u00f6ydet\u00e4\u00e4n headhunterin avulla. T\u00e4m\u00e4 on my\u00f6s tapa, jolla monet johtajat ovat tottuneet vaihtamaan ty\u00f6paikkaa, ja he selailevat harvoin ty\u00f6paikkailmoituksia. Sen sijaan he odottavat yhteydenottoa, tai ottavat itse yhteytt\u00e4 headhunteriin.<\/p>\n

Compass HRG:ss\u00e4 rekrytoimme keskim\u00e4\u00e4rin yhden johtajan joka p\u00e4iv\u00e4. Havaintojemme mukaan onnistuneet johdon suorahaut<\/a> ovat seurausta huolellisesta sopivien ihmisten ja yritysten tarpeiden yhteensovittamisesta. <\/em><\/p>\n

Hyv\u00e4 headhunter osaa selvitt\u00e4\u00e4 rekrytoivan organisaation todelliset tarpeet ja n\u00e4hd\u00e4, mit\u00e4 kukin organisaatio tarvitsee. Toisaalta taitava headhunter tiet\u00e4\u00e4, millainen ihminen on motivoitunut siirtym\u00e4\u00e4n juuri tiettyyn organisaatioon.<\/span><\/em><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.compasshrg.com\/fi\/yhteydenotto\/” button_text=”OTA YHTEYTT\u00c4” button_alignment=”left” _builder_version=”4.20.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#1EAEE2″ button_border_width=”12px” button_border_color=”#1EAEE2″ button_border_radius=”3px” button_letter_spacing=”2px” button_font=”Lato|900||on|||||” button_icon=”E||divi||400″ button_icon_color=”#FFFFFF” custom_margin=”2rem||||false|false” animation_style=”slide” animation_direction=”right” button_text_color_hover=”#edbb5f” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” saved_tabs=”all” global_colors_info=”{}” global_module=”269741″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.23.1″ _module_preset=”b403e8df-eb65-43cf-83e7-2f803c26a8bd” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”58e03bbe-09f9-4131-90f8-1da173bab908″ text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Luotsejasi IT-rekrytoinnissa<\/h5>\n

Konsulttimme<\/h2>\n

Kuuntelemme tarkasti asiakkaitamme ja esit\u00e4mme oikeat kysymykset tunnistaaksemme sek\u00e4 haasteet ett\u00e4 mahdollisuudet. T\u00e4m\u00e4 on osoittautunut toimivaksi menetelm\u00e4ksi, ja olemme ylpeit\u00e4 siit\u00e4, ett\u00e4 asiakkaamme palaavat meille kerta toisensa j\u00e4lkeen. Anna meid\u00e4n tarjota sinulle sama kokemus.<\/p>\n

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Christoffer Hernberg\u2192<\/h4>
Business Development Manager, Technology & Sales<\/div>christoffer.hernberg@compasshrg.fi<\/a>
+358 50 522 9323<\/a><\/div><\/div><\/div><\/div>

Ville Lappi\u2192<\/h4>
Partner<\/div>ville.lappi@compasshrg.fi<\/a>
+358 50 577 7575<\/a><\/div><\/div><\/div><\/div>

G\u00f6ran Hernberg\u2192<\/h4>
Managing Director<\/div>goran.hernberg@compasshrg.fi<\/a>
+358 50 040 9779<\/a><\/div><\/div><\/div><\/div>

Ida Kivisilta\u2192<\/h4>
Assignment Manager (On parental leave)<\/div>ida.kivisilta@compasshrg.fi<\/a>
+358 40 071 8218<\/a><\/div><\/div><\/div><\/div>

Vivi Stening\u2192<\/h4>
Senior Consultant <\/div>vivi.stening@compasshrg.fi<\/a>
+358 50 077 3755<\/a><\/div><\/div><\/div><\/div>

Laura Suontaus\u2192<\/h4>
Partner<\/div>laura.suontaus@compasshrg.fi<\/a>
+358 50 521 2086<\/a><\/div><\/div><\/div><\/div>

Christa Gylling\u2192<\/h4>
Senior Consultant<\/div>christa.gylling@compasshrg.fi<\/a>
+358 50 584 0676<\/a><\/div><\/div><\/div><\/div>

Camilla Carling\u2192<\/h4>
Office Manager<\/div>camilla.carling@compasshrg.fi<\/a>
+358 40 078 4400<\/a><\/div><\/div><\/div><\/div>

Jukka Mustonen\u2192<\/h4>
Senior Consultant<\/div>jukka.mustonen@compasshrg.fi<\/a>
+358 50 434 8140<\/a><\/div><\/div><\/div><\/div>

Hanne Vahvanen\u2192<\/h4>
Consultant Recruitment and Research <\/div>hanne.vahvanen@compasshrg.fi<\/a>
+358 40 719 0443<\/a><\/div><\/div><\/div><\/div>

Heikki Valtonen\u2192<\/h4>
Senior Consultant<\/div>heikki.valtonen@compasshrg.fi<\/a>
+358 40 070 8162<\/a><\/div><\/div><\/div><\/div>

Nina Laszlo-B\u00e4ckstr\u00f6m\u2192<\/h4>
Recruitment Consultant <\/div>nina.laszlo-backstrom@compasshrg.fi<\/a>
+358 50 595 6041<\/a><\/div><\/div><\/div><\/div>

Sanna-Maija Korhonen\u2192<\/h4>
Assignment Manager<\/div>sanna.korhonen@compasshrg.fi<\/a>
+358 50 543 5621<\/a><\/div><\/div><\/div><\/div>

Linda Rasehorn\u2192<\/h4>
Assignment Manager<\/div>linda.rasehorn@compasshrg.fi<\/a>
+358 44 011 2359<\/a><\/div><\/div><\/div><\/div>

Jonna Nummelin\u2192<\/h4>
Research Manager & Recruitment Consultant<\/div>jonna.nummelin@compasshrg.fi<\/a>
+358 40 056 6484<\/a><\/div><\/div><\/div><\/div><\/div>
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