Digital Marketing Manager
Are you ready for a challenge taking digital marketing to the next level? Do you have the skills and energy to build a class leading digital marketing function in an ambitious technology company?
BILA A/S is a professional automation company established in 1988 that helps companies with production optimization through advanced automation solutions. We implement automation cells, robots, and self-propelled trucks at many of Denmark’s most skilled companies. In other words, we work with the most efficient and innovative technology.
Now we want to be at least as far-sighted and innovative in our market approach. It places demands on customer focus, sales processes and much more. At the same time, we are setting a new direction for marketing and communication with the goal of applying the most innovative techniques and methods in the marketing toolbox.
Fantastic opportunity to build a lead generation powerhouse from scratch!
As head of the newly established function you will spearhead a major investment with great support and attention from the management. With a strong focus on Lead Generation you will have a very central role in the realization of the group’s ambitious growth plans, and you need the necessary overview and experience to set the team that ensures the development and execution of BILA’s digital marketing strategy.
Main responsibilities will be:
- recruitment of competent digital specialists to your dedicated team
- lead and develop the team securing direction, energy and motivation
- develop and ensure execution of inbound campaigns on various market segments
- design and implement the digital marketing strategy with budget and objectives
- establish the digital system landscape to structure and support the strategy
- improve website structure, content, UX etc. to drive customer experience and traffic
- plan and initiate activities calibrated with the sales efforts in all business units
- setting up, measuring, and reporting on KPI’s, eg. conversion rates and continuous optimization of performance
- Ensuring the optimum flow of relevant activities on digital platforms
- Focusing on implementing efficiency tools such as automation flows, SEA/SEO, dashboards etc.
- Rethinking and strengthening the corporate branding and communication effort
Unique opportunity for leadership talent with the ability and the will to create results
As the new Digital Marketing Manager, you will be responsible for a function that will contribute significantly to the future growth. Your commercial drive is therefore substantial, and you take pride in meeting ambitious business goals. You have relevant experience from a similar position and the ability to put your competencies into play in a broad sales-oriented context. Your strong marketing background combined with great insight into the latest trends in digital tools gives you a solid foundation for creating results together with your team. You also have the courage to be the first mover in B2B digital marketing aligned with a strong focus on hands-on execution and improvement possibilities on a broader spectrum.
It is an advantage if you have some years of management experience, but it is not a requirement. For the right candidate with strong professional competencies, this could be the job where the leadership path begins.
You have the skills and passion to inspire and create outstanding results
The Digital Marketing Manager will be part of Scandinavia’s largest automation company in an industry with huge potential and on the forefront of technology. BILA A/S prides itself on being a place of innovation with room for the big ideas and the courage to see them through. You will play a key part in ensuring the future growth of BILA by strengthening the support to the sales departments. The right candidate will help build not just a new department but also create a new way of engaging with customers for BILA.
About BILA A/S
BILA A/S is a Danish professional project house founded in 1988. We collaborate with our customers on production optimization through automation solutions, typically using industrial robots. The solutions cover everything from simple automation to optimization of entire production lines. All competencies are gathered at BILA A/S and include consulting, design, development, implementation and subsequent servicing of automation systems. BILA is a high-tech company with more than 500 committed employees stationed at 9 different locations.
“We believe that growth must be based on people. Therefore, we do our utmost to create the optimal framework for the individual employee to utilize his or her competencies and create success through initiative and effort. Here you can become part of a high-tech workplace with exciting challenges and plenty of space for personal development.”
Deadline for application: As soon as possible
Workplace: Herning or Aalborg
Company: Bila A/S