A great CMO leads your marketing to success

A great CMO leads your marketing to success

Finding a suitable and experienced CMO can make a great difference in your company’s future. See what to look for in a CMO and how Compass can help you find just the right one.

The right CMO can speed your company’s growth

What is a CMO?

A CMO is short for Chief Marketing Officer and is an executive who oversees a company’s marketing operations and leads the marketing unit.

What is a CMO’s role in an organisation?

The CMO’s role is to develop and execute a marketing strategy that supports the organization’s goals, and to oversee all marketing initiatives to ensure they are aligned with the company’s overall vision and objectives.

The CMO will typically identify target markets and customer segments and develop marketing campaigns that reach those audiences effectively.

The CMO will also manage the organization’s brand, oversee market research and measure the ROI of marketing initiatives. It is quite important for the CMO to collaborate with other executives and teams across the organization, such as sales, product development, and customer service, to ensure marketing initiatives are aligned with business goals and objectives.

When do you need a CMO?

An organization typically needs a CMO when it sees that marketing and customer understanding is strategically important for the company. Such occasions might be launching of a new product, a brand renewal and entry to new markets. Also the adaptation of new marketing technology might need the strategic approach of a CMO.

What type of a background does a CMO normally have?

A CMO typically has extensive experience from marketing but nowadays we also see CMO’s with more experience from data and technology. A CMO might have studied marketing or business, but backgrounds do vary. Strategic thinking, good collaboration skills and insight into digitalisation are needed in the role of a CMO.

How to find a great CMO?

There’s currently quite a lot of competition on the job market for experienced leaders. Typically leaders of this rank are found with the help of a headhunter. It is also the way many leaders are accustomed to change jobs and they rarely browse job ads, but rather wait to be contacted or they contact a headhunter themselves.

At Compass HRG we recruit on average a leader a day. What we’ve noticed is that successful recruits are the result of careful match making. A good headhunter can read the hiring organization and see what the organization needs. On the other hand a good headhunter knows what kind of a person is motivated to jump into any given organization.


Effective recruitment, especially for a critical function, can be crucial to a business' success



Compass Human Resources Group has existed since 1982. Today, we are an international organisation with offices in Denmark, Sweden, Norway and Finland.

In addition, we have an office in the UK where we provide our international outlook and assist Nordic companies in the UK, Europe and other countries with their specialist and executive recruitment.

On average we recruit a leader per day. Our consultants have extensive understanding of the sensitive match making between a company and a leader.

We help you maximise your business performance through effective recruitment, headhunting and search. We have extensive insight and knowledge from 6 industries and in-depth knowledge of the modern labour market.


Identifying Candidates at the Forefront of Innovation and Change

Our team of experienced recruitment consultants has a deep understanding of finance and the skills and experience required to succeed in this field. We stay current on the latest trends and developments, enabling us to identify candidates at the forefront of innovation and change in the finance industry.

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