Brand Manager, Finland & Baltics

Brand Manager, Finland & Baltics

Metsä Group

Metsä Tissue

Metsä Tissue is one of the leading tissue paper suppliers in Europe to households and professionals and one of the leading greaseproof paper suppliers globally. Metsä Tissues´s trusted brands are Lambi, Serla, Tento, Mola, Katrin and SAGA.  Metsä Tissue has production units in five countries and employs around 2,500 people.

Metsä Tissue is part of Metsä Group, a forerunner in sustainable bioeconomy and circular economy, that produces recyclable products from renewable northern wood for the needs of the world’s population.

We are now looking for a driven and result-oriented

Brand Manager, Finland & Baltics for Lambi & Serla

to join Metsä Tissues´s Brands and marketing team in Espoo.

Your role

We are looking to strengthen our Brands and marketing team with a dynamic Brand Manager who takes ownership of the Lambi and Serla brands in Finland and Baltics.

As a Brand Manager you have a key role in securing Lambi & Serla’s success via marketing and sales support activities. You are responsible for implementing the brands strategies in Finland and Baltics to grow Metsä Tissue brands consistently and profitably. An essential part of your role is to maximize the brand portfolio value in the countries by optimizing marketing planning and execution and maximising consumer reach in a relevant way.

This role gives you an excellent opportunity to work with market leading FMCG brands, work in close cooperation with our Trade Marketing and Key Account Managers, act as a part of an international Brand marketing team and take ownership of your brands in your markets.

Key responsibilities, include:

  • Excellent execution of brand strategies with an optimized marketing plan
  • Media selection to maximise effectiveness of reaching the target group
  • Contribution to creation of business plan in your markets
  • Analysing marketing performance, market trends, competitive environment and sales performance as input to brand strategy work and marketing plan optimization
  • Setting targets and KPI’s for marketing activities and analysing the results
  • Responsibility of brand budget
  • Contribution to securing competitive brand assortments

What do we expect from you?

In order to be successful you most likely hold a Master’s degree in Business or Marketing, have an in-depth marketing knowledge and some experience from Brand marketing preferably within the  FMCG industry. You are proactive, well-organized and a strong communicator with great team working skills. We use Finnish and English equally in our daily work so we are looking for someone with excellent skills in at least these two languages. You can impress us with your business acumen, analytical and strategic thinking and being a nice person to work with!

Why Metsä?

We offer you interesting and challenging tasks in a dynamic and continuously developing organisation, enthusiastic and motivated colleagues and a community of professionals who are proud to work for a company that leads the way in sustainable bioeconomy. If you believe in cooperation and renewal and want to do high-quality marketing for sustainably produced products, you’re coming to the right place.


For more information please contact Compass Human Resource Group´s consultants Göran Hernberg +358 500 409 779 (  during 9.-12.8.2022 or Nina Laszlo-Bäckström +358 50 595 6041 ( ) during 5.-13.7.2022 and 9.-12.8.2022.


Please submit your CV and application letter together with your salary request through the link: You will be redirected to Metsä Group’s webpages, where you can submit you application. The application is open until August 14th 2022, but we will start processing applications already during the application period.

Due to summer holidays, we will return in Early August for interviews.