Nordic Marketing Manager

Vaillant

Build and professionalize Nordic marketing in a leading international green tech company

A visible role with mandate, international exposure and the opportunity to leave a lasting marketing footprint

Are you a broad B2B marketer who enjoys combining strategy, hands-on execution and project leadership? Do you thrive in an international matrix setup, and do you want to help shape the next phase of marketing across Denmark, Sweden and Norway? Then this role may be the right next step for you.

Scope: Denmark, Sweden and Norway
Focus: Product launches, digital and lead generation
Mandate: Build, prioritise and professionalise
Setting: International, technical B2B environment, small M-team

Make a vital impact within HVAC and sustainability

Vaillant is looking for a skilled and motivated Nordic Marketing Manager with a strong B2B marketing toolbox and experience working in a group marketing setting. The core mission is to scale and professionalise Nordic marketing while supporting commercial growth across Denmark, Sweden and Norway. You will report directly to the Country Manager Nordic and manage a small marketing team.

The role is part of Vaillant’s transition from a turnaround phase into a more stable growth phase with high-end products, lean teams and a need for best-in-class marketing support to installers, distributors and internal stakeholders.

This is not a maintenance role – you will help build and strengthen the marketing platform, while driving current priorities within product launches, website transformation, lead generation, brand awareness and installer engagement.

• Product launch excellence. Several major product launches are underway, and marketing plays a critical role in turning product priorities into strong market execution.
• Website transformation and digital growth. A major website implementation project is ongoing and is one of the largest immediate priorities. You will help secure relevant content, improved user journeys and stronger lead generation.
• Installer loyalty and market engagement. Vaillant sees significant potential in building a modern Nordic service platform aimed at installers, supporting distributors in providing high-end training, service and customer value rather than only price or volume incentives.

Use your broad B2B marketing toolbox to professionalize and scale the marketing team

We are looking for a robust step-up candidate with broad B2B marketing experience from an affiliate in Denmark or Southern Sweden. You have a degree in marketing and the toolbox, energy and pragmatism to operate in a technical and international environment where priorities must be translated into clear action.

Professional background

• Minimum 5 years’ experience in a marketing-related role in an affiliate setup with Group marketing functions.
• B2B marketing experience across market analysis, communications, campaign materials, product launches, digital, lead generation and loyalty programmes.
• Strong experience with brand projects, project management and digital marketing, for example websites and newsletters.

Personal capabilities

• Strong marketing toolbox combined with a hands-on mentality.
• Excellent project management and prioritisation skills.
• Ability to work in ambiguity and make progress despite changing inputs.
• Strong analytical and communication skills.

You are fluent in written and spoken Danish and have strong capabilities in English.

ABOUT VAILLANT

Founded in 1874 in Remscheid, Germany, Vaillant Group is a 100% family-owned company and one of the world’s leading providers of heating, cooling and hot-water solutions. The Group employs approximately 16,000–17,000 people worldwide and generates annual revenues of around €3.8 billion. Operating in more than 60 countries, Vaillant’s portfolio includes heat pumps, gas-fired condensing boilers, intelligent control systems and digital services that support the transition towards more sustainable and energy-efficient buildings.

In the Nordics, Vaillant is moving from a phase of restructuring into renewed growth and market expansion. This creates a strong platform for a new Nordic Marketing Manager who wants to build capability, sharpen execution and support commercial growth in close collaboration with local and international stakeholders.

Interested?

The recruitment process is carried out in collaboration with Compass Human Resources Group. If you want to learn more about the position before submitting your CV, please contact Senior Director Tom Zehngraff at +45 22 66 18 18. All enquiries are handled confidentially, and we process CVs continuously. We therefore encourage you to apply at your earliest convenience.

Deadline for application: As soon as possible
Workplace: 2630 Taastrup
Reference: 2601.162
Company: Vaillant A/S