Marketing Manager
Niconovum
Join Niconovum and help shape the future of nicotine replacement products in the Nordics
Niconovum is looking for an ambitious and commercially minded Marketing Manager to take ownership of its marketing agenda across Sweden, Norway, Finland and Iceland. This is a unique opportunity to join a growing Nordic business backed by British American Tobacco (BAT), where you will have the freedom to influence strategy, drive initiatives and make a visible impact on the company’s continued growth journey.
The Role
As Marketing Manager, you will be responsible for developing and executing marketing strategies that strengthen brand awareness, increase customer engagement and support commercial growth across the Nordic markets. Working closely with both local and international stakeholders, you will drive marketing initiatives from concept to execution while ensuring compliance within a regulated environment.
Based in Malmö, you will be part of Niconovum’s local management team and report directly to the Managing Director. You will be joining a team of approximately 16 colleagues, combining the agility of a smaller organisation with the opportunities and resources of a global business.
- Drive the Nordic marketing agenda across brands, channels and markets.
- Develop and execute marketing campaigns, digital initiatives and product launches.
- Create compelling marketing content and customer engagement activities.
- Manage external agencies and provide day-to-day oversight of two external marketing contractors.
- Monitor performance, budgets and growth opportunities.
- Ensure compliance with applicable regulatory requirements.
What We Are Looking For
You have several years of experience within marketing and enjoy combining strategic thinking with hands-on execution. You are commercially driven, proactive and thrive in an environment where you can take ownership and drive initiatives independently. Experience from OTC pharmaceuticals, consumer healthcare or other regulated industries is beneficial but not essential.
We are particularly interested in candidates who have:
- Experience developing and implementing marketing plans and campaigns.
- Strong digital marketing understanding.
- Excellent communication skills.
- A commercial mindset and a passion for growing brands.
- The ability to manage multiple stakeholders, projects and priorities simultaneously.
Why Join Niconovum?
This is an opportunity to join a business with ambitious growth plans in a market that is evolving rapidly. As part of British American Tobacco, Niconovum combines the agility of a local Nordic organisation with the resources, scale and opportunities of a global company. You will have broad responsibility, significant visibility and the ability to influence both strategy and execution across multiple Nordic markets. The role offers excellent development opportunities for someone who wants to grow professionally while helping shape the future direction of the business.
About Niconovum
Niconovum is a Swedish company specialising in nicotine replacement products designed to support smoking cessation and harm reduction. As a wholly owned subsidiary of BAT, the company plays an important role in helping build a smoke-free future through innovative, science-based products and strong regulatory compliance. Its portfolio includes established brands such as Zonnic nicotine pouches and mouth sprays, which are marketed across the Nordic region.
Apply now!
The recruitment process is carried out in collaboration with the consulting company Compass Human Resources Group. If you need further information about the position, please contact Senior Research Consultant, Rebecca Saks on rs@compasshrg.com. All enquiries will be handled with confidentiality. Applications will be processed on an ongoing basis. Therefore, we ask you to apply as soon as possible to make sure that your application is taken into consideration.
Deadline for application: As soon as possible
Workplace: Malmö, Seden
Reference: 2607.206
Company: Niconovum
