Digital Marketing specialist and coordinator

Abilia

Abilia – Stockholm (Solna)

Do you want to take ownership of marketing in a growing business and help build a more commercial and digital presence from the ground up?

Are you passionate about digital marketing, content, and building a strong brand presence? At Abilia, you will have the opportunity to take real ownership of marketing activities and play a key role in how we communicate, position our offering, and engage with customers across multiple channels.

We are now looking for a Digital Marketing specialist and coordinator to join our team.

About the Role

This is a broad, hands-on marketing role where you will work closely with the business and take ownership of marketing coordination, digital campaigns, and content. You will play a key role in building a consistent brand presence while supporting commercial initiatives and customer engagement.

The role reports to the Abilia CMO and is part of the Abilia Marketing Team. You will work across two of Abilia’s companies, Komikapp Sverige and Amajo Norge, supporting their positioning in the markets, and contributing to a more commercial and market-driven setup.

This is not a traditional role in a large organization – you will help build structure, visibility, and a more commercially driven marketing approach.

The role suits someone who enjoys working both strategically and operationally, and who thrives on taking initiative and driving things forward.

Key Responsibilities

Offering, Content & Positioning

• Translate customer needs, market insights, and product capabilities into clear messaging, positioning, and high-impact content (e.g. presentations, case studies, thought leadership)
• Use market and competitive insights to strengthen positioning and support commercial growth

Digital Marketing & Campaigns

• Plan, execute, and optimize integrated campaigns across paid, owned, and earned channels
• Manage social media presence, content planning, and the marketing calendar aligned with commercial priorities
• Track and optimize performance to drive engagement, lead generation, and ROI

Website, SEO & Webshop

• Manage and optimize website and webshop content, SEO, and user experience
• Analyze performance and drive continuous improvements in traffic, conversion, and visibility
• Coordinate technical updates with partners and internal teams

Brand, Design & Content Creation

• Create and develop high-quality content and visual assets across channels
• Ensure consistent brand identity and communication across all touchpoints
• Collaborate with internal teams on campaign concepts and materials

Events & Customer Engagement

• Support and execute events, webinars, and industry activities
• Manage event communication and support lead generation and follow-up

Collaboration & Alignment

• Work closely with Sales, Product, and Customer Support to align marketing with business goals
• Collaborate with marketing colleagues and stay updated on trends and best practices

Your Profile

We believe you are a structured and proactive marketing professional who enjoys working broadly and taking ownership.

Qualifications

• Bachelor’s degree in Marketing, Communication, or similar
• 2–5 years of experience in digital marketing or marketing coordination

Skills

• Strong knowledge of digital channels, social media, and content creation
• Experience with tools such as Google Analytics, Meta Ads, SEO/SEM, and CMS platforms
• Experience working with website and/or webshop environments, including content management, user experience, and conversion optimization
• Familiarity with CRM or marketing automation tools is a plus
• Fluent in English and Swedish or Norwegian (Both Swedish and Norwegian is a plus)

Personal Qualities

• Self-driven and able to take initiative
• Structured and analytical
• Strong communication and collaboration skills
• Comfortable working in a dynamic and evolving environment

Why Join Abilia?

• A meaningful role in a company that makes a real difference
• The opportunity to take ownership and influence how marketing is developed
• A dynamic and growing environment with short decision-making paths
• Collaboration with engaged and passionate colleagues
• Modern office in Solna, Stockholm

Application & Contact

For more information about the organization and the role, you are warmly welcome to contact the responsible recruitment consultant Erik Düring at +46 70 899 94 69 or reseach consultant Anna Lindekrantz at +46 70 306 29 95.

About Abilia

Abilia works for a socially sustainable and inclusive society where people with special needs feel safe, independent, and have the opportunity to participate. We are passionate about creating the conditions for everyone to live a richer life, and we contribute to the UN’s global sustainability goals by offering assistive technology that is tailored to the individual, delivers positive outcomes, and has a lasting impact on individuals, customers, and society.With more than 50 years of experience and backed by clinical evidence, we know that our solutions make a real difference. Early intervention is crucial to improve educational attainment, inclusion in working life, and lifelong health.

Abilia has offices in Sweden, Norway, the United Kingdom, and Germany, and exports to more than 20 countries. The company’s turnover amounts to approximately SEK 550 million and it employs around 150 people. Abilia is owned by MedCap, a Nordic investor focused on established companies within Life Science with significant growth potential.

With a strong focus on user safety, Abilia is certified according to the international standard for medical device companies, ISO 13485, and operates in accordance with the EU Medical Device Regulation (MDR).