Consumer & Business Insights Manager

Food Folk Nordic

Are you passionate about delivering valuable market insights and creating strategic impacts? Join McDonald’s as their new Consumer & Business Insights Manager and be a key player for the Swedish market!

McDonalds is now looking for a passionate and analytically sharp individual capable of generating business insights and influencing their success in the Swedish market. As a Consumer & Business Insights Manager, you will conduct business analysis and have extensive interaction across the entire organization, collaborating closely with Insights & Analytics, Marketing, Swedish management, and franchisees. You will drive market analysis and reporting and contribute to annual sales and GC (guest count) planning, future projections, and campaign estimates.

To be a success in the role, it is important that you are successful in reporting and analysis and that you provide insightful business reporting in a convincing, comprehensible, and clear manner. At McDonald’s, they aspire to be “Best in Class,” and therefore appreciate someone who dares to challenge existing frameworks in a solution-oriented manner. You are structured in your approach, and you value a role where the learning curve is steep and where you have real influence, particularly through your analytical skills.

Your Profile:

  • Academic degree in Business, Marketing, Economics, Statistics, or related field.
  • 5+ years of experience in consumer and business insights, strategic consulting, or data analytics, preferably within food service, hospitality, or retail.
  • Expertise in data reporting, modeling, and ideally Power BI.
  • Proficiency in Swedish and English.

What Food Folk / McDonald’s Offers You:

  • A role in the Nordic Insights & Analytics team, reporting to the Director.
  • Attractive salary, competitive pension, health insurance, canteen, and other perks.
  • Work-life balance with a hybrid workplace, no meetings before 9 am or after 4 pm.
  • Opportunities for personal and professional growth in a workplace striving to make a difference every day.

About McDonald’s in the Nordics:

As the largest restaurant chain in the Nordics, McDonald’s serves iconic products to 600,000 guests daily across approximately 430 restaurants, operated mainly by local franchisees. Since 2017, Food Folk Group holds the license rights for McDonald’s in the Nordics, continuing its development. Our Nordic headquarters, with about 220 colleagues, operates on a matrix structure, balancing local and Nordic functions.

Apply for this exciting opportunity!

The recruitment process is carried out in collaboration with the consulting company Compass Human Resources Group. If you want to learn more about this position before submitting your CV, please do not hesitate to contact Research Consultant Rebecca Saks at +45 70 20 12 75. As we process CVs continuously, we encourage you to submit your CV at your earliest convenience if you are interested. Please note that all enquiries will be handled with confidentiality and that we will reply to the email address from which you send your CV.

Deadline: As soon as possible.
Workplace: Stockholm Sweden
Reference: 2407.099
Company: Food Folk Nordic

Rebecca Saks →

Research Consultant
rs@compasshrg.com