Product Marketing Manager
Stibo DX
Are you motivated by bridging the gap between product, sales, and marketing and ensuring that strategy turns into commercial impact? This is an opportunity to take on a central role in an international SaaS company, where product marketing is being established as a key function to support global growth.
As the first Product Marketing Manager at Stibo DX, this is a unique opportunity to shape and define the role, and to play a key part in how product marketing drives commercial impact across the business.
You will play a central role in translating product strategy into market success, ensuring that messaging, positioning, and go-to-market initiatives are executed with clarity and impact.
Based in Copenhagen and reporting directly to the SVP Marketing, the role sits at the intersection of Product, Sales, and Customer Success, acting as a key link between product strategy and commercial execution and driving alignment across the organisation.
Key Responsibilities
This role is central to translating product strategy into clear, compelling commercial narratives and ensuring impactful execution across markets. You own the story, the launch, and the field readiness. It combines strategic thinking with hands-on execution, working closely with internal stakeholders to drive alignment and deliver commercial success.
Core responsibilities include:
Positioning & Narrative
- Define and continuously refine ICPs, personas, use cases, and value propositions
- Own and develop the core messaging and pitch narrative, ensuring consistency across all touchpoints
Go-to-Market & Launches - Plan and drive go-to-market activities for product launches and market entries
- Coordinate cross-functional execution and ensure strong internal alignment
- Deliver launch materials, internal communications, and enablement initiatives
Sales Enablement & Commercial Support
- Develop and maintain key sales materials (pitch decks, battlecards, one-pagers, etc.)
- Support Sales and Customer Success with clear messaging, insights, and tools that drive win rates
- Ensure strong adoption of materials in the field
Market & Competitive Insight - Monitor market trends, customer needs, and competitive landscape
- Conduct win/loss analysis and translate insights into commercial and product recommendations
- Contribute to pricing and packaging discussions
Cross-Functional Collaboration
- Act as a central hub between Product, Sales, and Marketing
- Drive alignment and ensure that messaging, assets, and launches are delivered on time—and used in practice
- Facilitate regular cadence and collaboration across teams
What We Are Looking For
The ideal candidate is a commercially oriented and hands-on product marketing professional, who thrives in a fast-paced, international environment.
You bring:
- Experience within B2B SaaS product marketing, including positioning, go-to-market, and sales enablement
- Strong ability to translate complex product capabilities into clear commercial value
- A structured and analytical approach, combined with a strong execution mindset
- Experience working across Product, Sales, and Customer Success
- A collaborative mindset with the ability to influence stakeholders at different levels
- Advanced AI capabilities and a data-driven approach to decision-making
About Stibo DX
Stibo DX is a global leader in digital transformation for media enterprises. The company’s platform and services help automate complex content production and enable omnichannel delivery for some of the world’s most ambitious and successful media organizations.
Stibo DX operates as a global and dynamic organization with more than 250 employees across Aarhus, Copenhagen, Atlanta, Hamburg, Oslo, and Málaga. The company combines creativity and innovation with the stability of a long-standing organization.
Stibo DX is part of the Stibo Software Group, the second-largest Danish-owned software group. The Group’s roots trace back to the Stibo Foundation, which has a 228-year history and a strong legacy supporting continued growth. Among Stibo DX’s customers are The New York Times, Hearst, Gannett, The Economist, A-Media, JP/ Politikens Hus, Mediahuis, The Hindu, and many others.
Interested in Learning More?
The recruitment process is carried out in collaboration with the consulting company Compass Human Resources Group. If you want to learn more about this position before submitting your CV, please do not hesitate to contact Research Manager, Emine Murati on emine.murati@compasshrg.com. As we process CVs continuously, we encourage you to submit your CV at your earliest convenience if you are interested. Please note that all enquiries will be handled with confidentiality and that we will reply to the email address from which you send your CV.
Start date: As soon as possible
Workplace: Copenhagen (Aarhus is also possible)
Reference: 2618.097
Company: Stibo DX
Travel: Some travel activity – but limited – should be expected
