CRM Manager

Circle K

Our mission is simple: we make journeys easier and more enjoyable for our customers. We want to lift their spirits by delivering little boosts along the way.  We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.  

Are you passionate about creating tailored customer experiences and driving results through data-driven insights? Circle K is seeking a driven and curious CRM Manager to join our European loyalty team and take the lead in developing and optimizing customer segmentation and communication strategies that maximize customer value and ROI.

The role:

The CRM Manager plays a crucial role in understanding the diverse customer base to develop effective strategies to communicate with each segment. This role is responsible for analyzing customer data, identifying behavioral patterns, and segmenting the customer base accordingly. By leveraging segmentation insights, the manager crafts tailored communication strategies to engage customers effectively, optimize the value proposition, and maximize return on investment (ROI) across different customer segments. You report to the Director Member Experience within our l European Loyalty department.

What you´ll do

Segmentation & Data Analysis:

  • Utilize customer data and analytics tools to segment the customer base based on behaviors, preferences, and demographics.
  • Conduct thorough analysis to identify trends within each segment.
  • Continuously update segmentation models to reflect changing customer behavior and market dynamics.

Value Proposition & ROI Optimization:

  • Collaborate with cross-functional teams to tailor value propositions for each customer segment.
  • Develop strategies to boost customer satisfaction, loyalty, and perceived value in every segment.
  • Maximize return on investment (ROI) by aligning communication initiatives with customer needs.

Communication Strategy Development:

  • Design effective communication strategies that resonate with each segment.
  • Identify the best channels, messaging, and timing to reach each segment effectively.
  • Ensure consistency and coherence across all customer touchpoints.

Cross-Functional Collaboration:

  • Work closely with marketing, sales, product development, and customer service teams to ensure alignment with broader business goals.
  • Share insights and recommendations from segmentation analysis to drive informed decision-making.

Continuous Improvement:

  • Stay updated on industry trends and best practices in segmentation and communication strategies.
  • Continuously refine models and strategies based on feedback from stakeholders and customers to enhance performance.

WHAT YOU’LL NEED 

  • Bachelor’s degree in marketing, Business Administration, or a related field (advanced degree preferred).
  • Proven experience in a similar role, customer segmentation, profiling, and communication strategy development.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Excellent communication skills with the ability to present complex concepts clearly and persuasively.
  • Demonstrated ability to work collaboratively across teams and stakeholders.
  • Proficiency in CRM systems, data analytics tools, and marketing automation platforms.
  • Strategic thinker with a focus on driving results and continuous improvement.
  • Prior experience in retail, e-commerce, or FMCG industries is preferred.

WHY WORK WITH US

Our office employment opportunities offer you career growth with an international company, plus a dynamic work environment that puts people first. Wherever you are in your journey, we have a place for you. Here’s some of the exciting perks we offer:

  • Alimentation Couche-Tard is a proud receiver of Gallup Exceptional Workplace Award (GEWA) for 3 years in a row.
  • Complete benefits packages (health insurance, pension contribution etc.).
  • Possibility to enroll in stock purchase plan.
  • Employee discount on fuel and in our stores.
  • Paid time off plan including vacation, sick days and personal days.
  • Work in a collaborative, dynamic, high performing and diverse team.
  • Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.
  • Hybrid work to allow a sustainable work-life balance.

At Circle K, our culture is defined by all the team members who work here and how we interact with each other. Our guiding principles are the core values we live by and inform all our actions and business decisions. You can find them at Values and Culture | Circle K. We hope they resonate with you and look forward to discussing them during your interview.

Application

At Circle K, we are dedicated to creating a seamless and rewarding customer experience. Join us in this exciting role where your strategic thinking, data insights, and innovative approaches will have a direct impact on our customer journey and business growth.

In this recruitment process Circle K is cooperating with the recruitment company Compass. For more information, contact Susanne Bryhn + 46 70 531 34 25 susanne.bryhn@compass.se.

We interview on a continuous basis, so please apply as soon as possible!

Location: Stockholm, Sweden